Experiential Event Agency Transforms STARZ Press Brunch at ABFF: Custom Design for 'Down in the Valley' Premiere
As a creative events powerhouse, we were thrilled to lend our design expertise to STARZ for their exclusive press brunch during the American Black Film Festival (ABFF) in Miami. This star-studded event, hosted by the charismatic Nicco Annan, celebrated the upcoming docuseries "Down in the Valley," inspired by the hit show "P-Valley."
Our Miami event agency focused on transforming the iconic Red Rooster Overtown into a visual feast that would captivate both press and celebrities alike. Here's how we brought the Delta to Miami through our design:
Custom Backdrops That Pop
We created stunning, custom backdrops that served as the perfect photo opportunity for attendees.
Floral Magic
Our team of floral artists crafted beautiful arrangements that added a touch of Southern charm to the Miami venue. The florals complemented the overall design, creating an atmosphere that was both sophisticated and true to the show's roots.
Personalized Touches
We elevated the guest experience with custom calligraphy place cards and menus handwritten by a master calligrapher. These bespoke items not only guided guests to their seats but also served as elegant keepsakes from the event.
Bringing Brand Marketing to Life
Through our thoughtful design elements, we ensured that STARZ's brand was seamlessly integrated into every visual aspect of the brunch. This attention to detail is what sets us apart in the world of experiential marketing and corporate event planning.
The Impact of Design
Our design transformed Red Rooster Overtown into a space that buzz-worthy and photo-ready. The custom elements we created provided numerous opportunities for social media moments, extending the reach of this press event far beyond those in attendance.
As an experiential event agency, we understand that the right design can turn a simple press brunch into a memorable brand experience. This STARZ event at ABFF wasn't just beautifully decorated - it was a visual representation of the "Down in the Valley" story, setting the stage for engaging conversations and lasting impressions.
Stay tuned for more behind-the-scenes looks at how we bring brand stories to life through creative events and innovative design!
